You arrive in Geneva with a few images in mind. The Jet d’Eau, the Palais des Nations, the flower clock. You come for the cliché — and you’re not wrong.

Then, something shifts.

A glass of biodynamic white wine on a sloping terrace. A sunrise paddle session. Perch ceviche. A nap in a forest clearing just twenty minutes from the station. A moment apart.

Conceived by the agency Cavalcade, the campaign plays on this subtle slide from collective imagination to unexpected discovery. Imaginastudio brought this shift to life through animated visuals: short, dynamic films where motion design opens the door to another Geneva — more intimate, more surprising.

Rolled out in digital and DOOH formats (1:1, 9:16, 16:9), in three languages (FR, ENG, DE), and in multiple durations (6, 10, and 15 seconds), the campaign grabs attention, plays with conventions — then breaks away from them.

2023: relaxation, gastronomy, nature, wine. 2024: dolce vita, adventure, sunbathing, innovation. Same formats, new energy. Geneva isn’t what you think. And that’s exactly why you’ll come back.