Creatives x Avent – Granny Ghosts Christmas

For its Christmas campaign, Loterie Romande—and Creatives agency—devise a bold concept: what if Grandma skips the family dinner this year? Don’t worry, she’s not ill… she’s just having fun elsewhere.

Imaginastudio was commissioned to produce this TV spot full of twists, available in three versions with unexpected punchlines. The direction blends tenderness and humor through cinematic storytelling inspired by fiction films. Grandma appears as a DJ in a club, a free-falling parachutist, or a vacationer lounging on her float. Three scenarios to keep the surprise fresh, broadcast on TV, digital, outdoor, and in-store.

We proposed multiple endings to sustain audience interest over successive weeks. The parachute scene, in particular, demanded a stunt double, precise post-production—and a classic leaf blower to create the perfect wind.

A festive, technical, and witty project. Just like Grandma.