Creatives x HES-SO – Nursing

In response to the ongoing shortage of healthcare professionals, HES-SO is ramping up efforts to promote its nursing program and attract new candidates—especially those who don’t yet realize they’re eligible.

The campaign, developed by Creatives, revolves around a strong idea: “Your journey in nursing begins where you are.” To embody this message, the visual metaphor of the open door highlights the accessibility of nursing studies — whether you’re 17 or 37, a student or retraining.

Imaginastudio supported the agency with photo and video production for this multilingual campaign across French-speaking Switzerland. The video was built around a continuous camera movement using a motion control system. This technique allowed for identical camera movements across different locations, later seamlessly connected in post-production.

The result: a symbolic, immersive film that invites viewers to walk through the doors of their future.