What if a city became the backdrop for unforgettable reunions? As part of its global Better Together campaign, Geneva Tourism entrusted Imaginastudio with creating a social-focused film: no logo, no tagline—just raw emotion at its core.

The goal: craft a film so touching it inspires sharing and encourages users to tag the person they’ve been longing to reunite with.

Filmed in Geneva, the story captures those milestone reunions—ones we wait for, hope for, and never forget. It casts a gentle light on friendship, love, distance, and the bonds that unite us.

Designed for social media, it also serves as the starting point for a retargeting campaign, where emotion becomes the engine of conversion. Sometimes, a well-timed tear speaks louder than a logo.