The GRAND 2025 Interviews

Each year, the GRAND rewards the very best in communication from French-speaking Switzerland. Strong ideas, well-crafted campaigns, and a good dose of boldness. All evaluated by a jury of professionals who know what resonates, what hits home, and what sticks.

Seeing clearly through the jury’s lens

For this 2025 edition, we produced and directed interviews with the jury members. The idea: to go beyond the winners’ list. To give a voice to those who make the choices. To hear about their criteria, their favorites—and sometimes, their doubts. In short, to open a window into the behind-the-scenes of the GRAND.

An aesthetic that lets the light in

Our set-up echoes the spirit of the GRAND 2025 poster. An aesthetic built on transparency—both literal and figurative. Clear materials, minimalist set design, and honest lighting. Because we wanted to capture ideas in their rawest, most readable form.