The Robotclette
When tradition meets technology, you get Roboclette. To launch this quirky concept, we created a film worthy of the idea: a showdown between raclette legend Eddy Baillifard and a robot cheese scraper.
Humour, playful irony, and Valais pride: the perfect mix for a viral film. The launch was a success and led to two spin-offs:
– A robot sommelier for Celliers de Sion
– A robot bartender for Morand syrups
This series proves innovation can be deeply rooted in terroir.
Viral film
Buzz Film
In a saturated world of content, buzz isn’t guaranteed—but smart concept, unexpected staging, and iconic characters maximize the chances. The outcome? Thousands of views, organic shares, media coverage…and a trilogy.
Robosirop for Morand
For Morand, we adapted the concept with the same playful tone: a little girl watches Roboclette in action and dreams of her own robot for syrups. So she builds it—sip by sip, her way.
Les Celliers de Sion
The film for Celliers de Sion stars Nicolas Fontaine of Workshop 4.0, inventor of the robots. He faces a stubborn machine that’d rather serve wine than water—a nod to the ingenuity, visionary spirit…and slight exasperation that comes with innovation.
