To mark the birth of the Tudor Pro Cycling Team, we created This Land — a manifesto film, a founding piece that tells more than a story of a team: it tells an ambition.

Starring Fabian Cancellara, an iconic figure in Swiss cycling, the film retraces the origins of the team’s project — its roots in the land, its discipline, and its vision.

Shot across Swiss mountain passes, deserted roads, and moments of effort, This Land embodies the values of sport: discipline, courage, and legacy.

A film designed as a declaration. From a team that’s not here to follow — but to lead its own path.