Le Ski Évolue
A 16mm shoot
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A blend of techniques
The image of Crans-Montana was shaped in the 1970s, when stars and elegance met on the slopes.
With the launch of the Pass 365, the resort pays tribute to that iconic era… while looking firmly ahead. In the spot Skiing Evolves!, we travel through time in two movements: the retro charm of the 1970s, shot on 16mm film, and today’s modernity, filmed in digital cinema.
Period costumes, original skis, reinterpreted skiing styles… Nothing was left to chance. It took months of preparation to bring that era back to life with accuracy, without falling into caricature.
A campaign broadcast on TV and across social media, to remind us that in Crans-Montana, we know where we come from — and where we’re going.
Shooting anecdote
02
Anthony Vuignier
“The biggest challenge was tracking down all the vintage gear and clothing!”
“The biggest challenge was tracking down all the vintage gear and clothing!”
Anthony Vuignier
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Director
Crédits
03
Directing
Anthony Vuignier
Cinematography
Thibaud Maury
Focus
Tamara Castagnoli
1st AD
Abigaëlle Brunelli
1st AD
Rade Rankic
Storyboard
Victor Jaquier
Light
Frédéric Delaloye
Light
Maxime Bée
Light
Guillaume Epars
Hair & Make-up
Madia Renna
Set Design
Mary Villars
Making-of
Tanguy Henrijean
Behind the Scenes
