Cosmetic Film
A high-end cosmetic film for Valmont. V-FIRM is an ode to texture. An immersion into the sumptuous universe of Maison Valmont, where luxury skincare unfolds in a sensory tapestry of textures. To enhance this new collection, we crafted a film that embraces the precision, delicacy, and elegance of skincare designed like a jewel.
What the film reveals
Texture exalted
Here texture is not mere substance—it becomes a character. With the help of a cosmetics set designer, each cream is brought to life through slow, precise, almost choreographed movements. The camera grazes the surface, capturing light. This is not filming a cream—it’s exploring a sensory territory.
Words from the CEO
Sophie Vann‑Guillon narrates the film in a quiet black-and-white interview—a bold, counter-current choice reflecting a brand that speaks innovation calmly and luxury with restraint. Almost meditative, the voiceover brings depth to the intention beyond artifice.
Visual signature
Director Chayanne Fressineau plays on visual tension: radiant gold packaging contrasts with the interview’s monochrome palette. A dialogue between sophistication and minimalism. Each shot is carefully punctuated—no excess, only suggestion.
V-FIRM
Behind the lens, one obsession: reveal beauty without distortion. Capture up close, unfiltered, light as ally. The shoot’s dual aim: unveil substance and let it speak. Mountain and nature Swiss landscapes appear sparingly—not decor, but affirmation of origin and the products’ biomimetic philosophy. A way of showing without proving.
