Digital Ad – LumiCity:
Launching a new cosmetic line in a saturated market is already a challenge. Doing it through digital advertising on demanding platforms like Google is another level entirely.
For Valmont and its SPF line LumiCity, the brief was clear: create a film as aesthetically strong as it is strategically sharp. All in a 100% digital context.
Our answer?
A film built as an audience engine—calibrated for both algorithms and eyeballs. Urban, intense, fast. A concentrated dose of functional beauty.
Keys to a High-Performance Digital Ad
Grab attention in 5 seconds
Attention is scarce. In a world where every scroll counts, the campaign needed to hit hard from the start. Close-ups, sharp lighting, intense facial expressions—we deliver the message before the viewer even realizes it’s an ad.
Build for the algorithm
The hidden brief behind every digital ad? Please Google. By following the ABCD method (Attract, Brand, Connect, Direct) to the letter, each frame became a lever. Brand visibility in the first 5 seconds, clear messaging, product in action, and a vocal/textual call-to-action—we checked 23 out of 26 boxes.
Measure to improve
The result? 88% compliance with ABCD standards. An “Excellent” rating in Google’s creative analysis. And above all: performance that matched the investment. Proof that a well-designed digital ad isn’t just beautiful—it delivers results.
Digital Strategy
Aligning Image and Impact
Every visual choice was guided by a strategic goal: performance.
The urban and sunlit aesthetic meets both an artistic standard and a targeting goal. The aim was to build an instantly readable world, aligned with current media behaviors. Every element of the film was designed for advertising efficiency: visibility, memorability, and action.
We film with beauty in mind—but above all, we film with purpose.
The film was also adapted into shorter versions for social media.
The ABCD Model
Created to enhance campaign performance on platforms like YouTube and Google Ads, the ABCD framework is based on four key principles:
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Attract attention with dynamic formats
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Brand by clearly showing your logo/product early
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Connect emotionally with the audience
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Direct with a clear call to action
This structure helps advertisers build effective digital ads, reduce cost-per-click, target more precisely, and optimize media spend. A strategy perfectly suited to companies that treat digital as a key marketing channel.
Ce cadre aide les annonceurs à structurer leurs publicités digitales de manière à maximiser les performances, réduire le coût par clic, toucher des audiences ciblées sur plusieurs canaux, et optimiser leur investissement média. Une stratégie particulièrement adaptée aux entreprises qui font du digital un de leur canaux marketing imporant.
What is a digital ad?
What formats work best?
What is a video campaign?
How to measure impact?
An ad broadcast online via platforms like Google, Facebook, or YouTube. It can be video, display, banner, or sponsored content.
Following these rules increases ad performance: more clicks, greater attention, better ROI.
Short videos (under 30s), dynamic, with clear messaging and the brand shown in the first 5 seconds.
An optimized campaign adapts the message to each platform, tests creative variations, and uses data to refine performance in real time.
With KPIs like view-through rate, click-through rate, engagement, and reach. Google also offers qualitative analysis using the ABCD model.
