Social Campaign for Andros
For some, a social campaign is just a series of posts. For us, it’s a creative line.
When Iconiste conceived a Strava sports challenge for Andros with the Kambundji sisters as ambassadors, Imaginastudio was there to do what it does best: make everything visible, lively, and engaging.
Over 30 days, the “Hopp Fruits” campaign encouraged users to move—and get them excited to share. Our mission: produce all visual and audiovisual assets. Reels, stories, films, photos—a social-first content factory.
A Vitamin-Packed Challenge & Creative Playground
Sport as narrative
Run, walk, bike—whatever it takes to cover 20 km in 30 days. All while creating fruit-shaped routes on Strava. Underlying idea: link healthy eating, movement, and joy. We brought this to life visually: body energy, vibrant hues, juicy generosity.
A True Content Factory
No room for improvisation: photo and video are conceived in the same creative flow. Pre-plan everything in one shoot; adapt it afterward across platforms. Every shot is a high-output asset, suited to the channel and the scroll.
Energetic & Fruity Aesthetic
Sneakers, smiles, fruits. Urban settings, real-life décor, a camera rhythm matching the race. Visually it’s fresh, casual, engaging.
Advertising, Content & Audience = The Winning Triangle
Tailored messaging per channel
In a crowded social feed, clarity wins. Each photo and video is crafted to cut through — to resonate, to prompt action, to perform.
Video as engagement engine.
Short Reels and Stories outperform long copy; they deliver instant metrics—completion rate, views, shares.
Strategic content management
Creating is one thing—managing is vital. Creative content becomes a marketing service, connecting objectives, platforms, and audiences. Instagram, LinkedIn, YouTube, Facebook—each has unique rules. Following them is key to amplified impact.
Blueprint: From Planning to Post-Production
Before shooting, formats are planned: vertical Reels, segmented Stories, adaptable galleries. For sharing, liking, reposting. Platform-first mindset, audience-first focus. The shoot runs like clockwork; post-production is swift, agile, and collaborative.
Working with ambassadors is race against time—they’re in high demand. In Bern, our mobile team juggled multiple city locations in minimal time for maximum results. Key profiles included Pascal Forney (director), Thibaud Fellay (camera), and Guillaume Megevand (photography). Coordination between creative and logistics was flawless.
Meaningful Investment
From brief to campaign
From brief to campaign, companies often invest with uncertain ROI. But a well-aligned project drives action: sales, site traffic, engagement. Hopp Fruits is proof—a thoughtful investment yielding performance metrics.
Visibility & Results = Energy
When strategy meets creativity, social becomes more than a channel—it’s a catalyst. From ideas to metrics.
Experts at the Core
Great ideas need professional execution—talent that thinks message, audience, channel. At Imaginastudio, every creative action has a marketing objective. That’s the difference between posting a video and launching a shareable campaign.
Making Images Run as Fast as Ideas
The Impact of Well-Targeted Social Media Production
Social Advertising: Creating for Better Engagement
Social advertising requires more than nice visuals: it needs clear strategy, direct messaging, coherent content line. Each asset drives brand marketing objectives. With tailored formats and dissemination, platforms become powerful amplifiers. Hopp Fruits: strong idea, clear visual, engaging CTA.
Content Creation = Modern Marketing Lever
With integrated production, any brand can now run social campaigns. Creative content becomes a marketing service, a profitable investment when the results follow: engagement, views, user feedback. With professionals steering the ship, campaign visibility is no longer a gamble—it’s strategy.
